Strategy
Some great ideas never grow to be successful businesses.
With the right strategy, yours can!
Most successful tech companies didn’t get to where they are just because they had a great idea. They also had an excellent marketing strategy.
That goes for everyone, from the smallest tech startup who met their funding goal on a crowdfunding platform to giants like Facebook and Google.
Their engineering team focused on developing a world-changing technology while world-class marketers came up with their strategy.
No one can do everything and do it well. We’ll create the amazing marketing strategy while you create amazing tech solutions. Together, we’ll be unstoppable.
Not sure where to start? Read our strategy solutions:
Website Audit
Is your website working FOR you or AGAINST you?
We’ll help you find out! Our website audit by Copywritech brings together copywriters, UX specialists and engineers to figure out what kills your conversion rate.
The result?
A complete report outlining what you’re doing right, what you’re doing wrong, and how to fix the latter. Tips and recommendations for UX, content, copy, SEO, and more included.
Editorial Calendar
You know you need content, but do you know what content?
Don’t clutter your corner of the internet with useless articles that no one wants to read. Instead, let our content marketing specialists come up with a road map for you.
We research your industry, your product and your competition to come up with the right topics and publishing times for your strategic content flow.
You’ll receive a spreadsheet with suggested topics, suggested posting frequency, SEO analysis, target audience, content promotion ideas, and more.
Full Marcomm Strategy
The master plan to help you take over the world.
Our marcomm strategies have helped tech startups and established tech companies alike to launch new products, penetrate new markets, and get a clear picture of where to focus their marketing efforts and budget.
You’ll receive a complete digital strategy, buyer persona analysis, market analysis, competition analysis, channels to use/to ignore, content and social media strategy, and PR strategy for a whole year. Plus: examples, best practices and tools to use.
It’s a full roadmap that you can implement on your own or with our help.
One-off Consulting Call
Need some help refining your existing marketing strategy?
This is the product you need. Take a one-hour call with Adriana Tica, Copywritech owner and marketer with more than 10 years of experience and uncover a better value proposition for your product.
You can also refine your channel strategy, your content strategy, SEO, or anything you feel needs a second look.
Testimonials
Angie Abratiguin, VP of Marketing, Cazoomi
We have worked with other iPaaS writers (in-house or contractors) before, but none of them were able to deliver on our expectations. After working with Copywritech, we had measurable and sizeable increases in traffic, lead generation and conversion rates. Plus, we’ve grown a lot in terms of brand awareness and brand trust. We recommend them to anyone who needs quality tech content writing. Copywritech really know the tech industry!
Vincent Hartman, iOt Space Marketing Manager
The Copywritech team has produced content that has everything we need: it’s expertly written, ranks well and helps us generate leads. Plus, they helped us get content research and writing off the plate of our extremely busy team, who can now focus on company growth.
Nastassja Georgiadou White, Sales Coordinator ACCL
We would definitely recommend Copywritech to any company in the technology space. They produce affordable, high-quality, traffic generating content.
Alison Knott, Alison K Consulting
My current way of attracting leads needed to be revisited. I had a strategy session with Copywritech’s Adriana Tica to transition from live technical workshops to webinars. I am a web professional, so I needed someone who knew the online sphere inside and out. I immediately felt supported by Adriana, who reviewed my situation from many angles. The session went so well I proceeded with her recommendations. New landing page copy, a blog post and online advertising was handled by Copywritech. It flowed perfectly with my existing efforts. When you need a second opinion that can also execute their recommendations, work with Copywritech.
Why Choose Copywritech for Your Tech Marketing Strategy
- Proven results in helping tech companies zero in on their value proposition
- Experience with low-budget strategies. In fact, we love the challenge of working with bootstrapping tech startups that can’t throw money out the window.
- Current knowledge of what works across industries. A marketing strategy created by us means you won’t be wasting money on channels and tactics with no ROI.
- Brutal honesty. We’re not afraid to tell you that your idea might not work at all, despite the best of marketing strategies. That’s how much we’re against throwing money out the window.