iOt Space Generated High-Value Leads with Tech Content from Copywritech

• Case studies

Background

iOt Space is an Amos Beech brand and a part of the company’s workplace consultancy service. Together with Amos Beech, iOt space is a UK leader in interior design, fit out, space planning, move management and change management.
Based in Scotland, iOt Space is the UK distributor of iotspot®, a smart workplace platform that empowers companies to make the most out of their office space. By showing real-time office occupancy statistics, availability insights, various co-working features and more, iotspot® helps companies of all sizes reduce office costs and offer a flexible, agile work environment that motivates employees and boosts productivity.

The Challenge

iOt Space had trouble finding writers that can understand their industry, their buyer persona AND produce SEO-friendly content at the same time.

This left them often re-doing work that should have been ready to publish and diminishing the SEO results in the process.
iOt Space needed to work with writers that understood their brand values and could convey the benefits of their services in a clear manner. Plus, their web content and copy needed to be optimised for search in order to generate pre-qualified top-of-the-funnel leads.

“Our top challenge was producing quality content. With our team members busy with strategy or client projects, getting them involved in content creation was tough. Now, all we do is collect some bullet points, do minimal research and brief Copywritech. They do their own research and the overall result is an excellent expertly-written article that ranks.”
Vincent Hartman, iOt Space Marketing Manager

Lead generation works differently for a company whose conversions can be five or six figure contracts. They don’t need to generate hundreds of leads. But they do need those leads to be an excellent fit.

The Copywritech Approach

The Copywritech team dug deep into the iOt Space buyer persona. We took the time to analyse their needs and their pain points.

The Results

• 13 high-value leads in 6+ month
• 2 highly qualified leads close to converting into large contracts
• 3 of the mission-critical web pages bring in 66% of web traffic
• 2 pages bring in valuable backlinks – the organic, unpaid way.

Other results:

• Getting tech or non-tech content that ranks well with minimal input from the organisation
• Less time spent on content research, editing and more
• No more sacrificing readability and facts for SEO or vice versa