Cazoomi Generates 50% more Leads and Converts 25% More Customers through iPaaS SEO Content
Background
Cazoomi is an iPaaS industry leader. Through SyncApps by Cazoomi they provide no-code enterprise-level software integration for companies of all sizes.
The Cazoomi solutions help their clients ‘discover something new about their mission-critical data every day’. Through SyncApps by Cazoomi any company can integrate their CRM, eCommerce, marketing automation tools and more to get insightful data that helps them build better campaigns and more efficient business operations.
The Challenge
When you have powerful data at your fingertips like Cazoomi does you can easily tell which of your marketing efforts work and which don’t. The Cazoomi team could easily see that their content marketing efforts were not producing the expected ROI.
‘We have worked with many agencies as well as iPaaS skilled in-house writers and contractors before, but we saw little uptick in traffic going to our blog from these efforts. They weren’t able to deliver on our expectations. After many years of trial and error, we decided to proceed with looking for another provider who really knew our iPaaS space better and could help us augment our in-house writing efforts.’ — Angie Abratiguin, Cazoomi VP of Marketing
The Copywritech Approach
Since our first contact with Cazoomi we knew that they needed a team that understands the tech space and that can translate great solutions into benefits for their customers.
We profiled their buyer persona and quickly understood that most of their ideal customers weren’t yet aware of the benefits iPaaS could bring to their business. This is what part of the iPaaS content we created for them focused on.
More importantly, the Copywritech team created content that the Cazoomi buyer persona wants to read. Every article, case study or whitepaper answered real questions and helped solve real pain points.
Copywritech was responsible for creating
- Monthly editorial calendar
- Long-form blog posts (SEO content)
- Guest posts
- Whitepapers
- Case studies
The Results
Top results:
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50% increase in leads generated through content alone
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25% increase in conversion rate
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15%+ increase in blog traffic (the Cazoomi blog used to generate 5% of their traffic; it now generates more than 20%)
Other results:
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Cazoomi built brand awareness and brand trust through content specifically designed for the industries they serve
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Their content calendar and schedule were regularly updated and they never missed a publishing deadline
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With Copywritech working on SEO blog posts, whitepapers, guest posts and more, the Cazoomi in-house team was able to focus on other immediate content work, like Help Center audits or Help Center articles
‘Upon working with Copywritech, we are sure that we are getting engaging and high-caliber content for our blog.’
Angie Abratiguin, Cazoomi Platform Marketing